Minnesota Lures
This city is known as the starting point for the New London to New Brighton Antique Car Run, a 120-mile endurance tour for vehicles from 1908 and earlier, or any 1 or 2 cylinder vehicles up to 1915. This event has been held in early- to mid-August each year since 1987.

New London
E-Z Out Hook Co
This hook assembly appears to be the only item manufactured by this company, probably in the 1960s.